Magazine Distribution!

Distribution of magazines

The distribution company for my music magazine will be Bauer; this is because they publish the Kerrang! Magazine which is a magazine based on the genre rock, hence the reason I want this publishing company specifically to publish my music magazine. The publishers will control the editorial content and design of the magazine, as well as managing relationships between the advertisers, who bring in most of the revenue/profit. The circulation figures help publishers to plan how many issues to produce and distribute. Each publisher uses a network of distributors, who manage the flow of magazines from the printer to the final newsstand, where the magazine is sold. The distribution network for Bauer is the same as any other network distributors; magazines are taken in lorries and to regional distributors, who then move these onto the shops/newsstand. The main shops where magazines are sold at supermarkets or newsagents.

Bauer:

This publishing company gives marketers the freedom to create customised advertising packages utilising the individual portfolios, or a combination of both, depending on the objectives of the campaign. Brands seeking to engage and appeal to consumers emotionally will find value in the Bauer Passion Portfolio, which appeals on the basis of lifestyle choice. Alternatively, Bauer Place will offer brands the chance to engage personally with loyal, local communities in specific geographical locations. [http://radio.bauermediaadvertising.com/]

Bauer publishing company use the media to interact with their audience. Firstly radio is the perfect medium to create a close touch points and an on-going relationship with a demanding audience.  As a medium it benefits from being able to be spontaneous and ubiquitous and has a 2 way trusted relationship as a given. Secondly, to take advantage of the medium’s strength you really need to know the audience and the unique benefit the brand can offer. At Bauer Media, radio is core but we are platform agnostic. [http://radio.bauermediaadvertising.com/solutions/cross_media]

Box TV was the most watched music TV portfolio in 2013. It attracted the most viewers and viewing. The portfolio was also number one for 16-34s, all adults and individuals as well as the highly coveted 16-24 audience. It garnered 3.3bn UK video views for all individuals across all its seven channels. All programmes may be sponsored, with the exception of news bulletins. As a network we’re proud to offer more music than any other and will continue to stand on the frontline championing the finest in music entertainment. [http://radio.bauermediaadvertising.com/solutions/tv]

This specific publishing company uses many media technologies to get a bigger audience and let them know about their magazines and advertisements. Radio and TV content is quite popular to use, as well using different types of apps and ezines. Ezines are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers. These ezines are usually free, and they will have electronic features such as video clips and hyperlinks that redirect the reader to another source. This link has a couple of ezines: [http://www.bauermedia.co.uk/]

Many magazines now have smartphone or iPad apps with some or all of the content available in the hard copy of the magazine. Most magazines now extend their brand with an online presence, for example on social networks Instagram, Twitter, Facebook. They may also extend into gigs, and other events. This link tells you about these events[http://radio.bauermediaadvertising.com/solutions/events]

By Shahena Islam