TASK 6 

Magazine Distribution!

Distribution of magazines

The distribution company for my music magazine will be Bauer; this is because they publish the Kerrang! Magazine which is a magazine based on the genre rock, hence the reason I want this publishing company specifically to publish my music magazine. The publishers will control the editorial content and design of the magazine, as well as managing relationships between the advertisers, who bring in most of the revenue/profit. The circulation figures help publishers to plan how many issues to produce and distribute. Each publisher uses a network of distributors, who manage the flow of magazines from the printer to the final newsstand, where the magazine is sold. The distribution network for Bauer is the same as any other network distributors; magazines are taken in lorries and to regional distributors, who then move these onto the shops/newsstand. The main shops where magazines are sold at supermarkets or newsagents.

Bauer:

This publishing company gives marketers the freedom to create customised advertising packages utilising the individual portfolios, or a combination of both, depending on the objectives of the campaign. Brands seeking to engage and appeal to consumers emotionally will find value in the Bauer Passion Portfolio, which appeals on the basis of lifestyle choice. Alternatively, Bauer Place will offer brands the chance to engage personally with loyal, local communities in specific geographical locations. [http://radio.bauermediaadvertising.com/]

Bauer publishing company use the media to interact with their audience. Firstly radio is the perfect medium to create a close touch points and an on-going relationship with a demanding audience.  As a medium it benefits from being able to be spontaneous and ubiquitous and has a 2 way trusted relationship as a given. Secondly, to take advantage of the medium’s strength you really need to know the audience and the unique benefit the brand can offer. At Bauer Media, radio is core but we are platform agnostic. [http://radio.bauermediaadvertising.com/solutions/cross_media]

Box TV was the most watched music TV portfolio in 2013. It attracted the most viewers and viewing. The portfolio was also number one for 16-34s, all adults and individuals as well as the highly coveted 16-24 audience. It garnered 3.3bn UK video views for all individuals across all its seven channels. All programmes may be sponsored, with the exception of news bulletins. As a network we’re proud to offer more music than any other and will continue to stand on the frontline championing the finest in music entertainment. [http://radio.bauermediaadvertising.com/solutions/tv]

This specific publishing company uses many media technologies to get a bigger audience and let them know about their magazines and advertisements. Radio and TV content is quite popular to use, as well using different types of apps and ezines. Ezines are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers. These ezines are usually free, and they will have electronic features such as video clips and hyperlinks that redirect the reader to another source. This link has a couple of ezines: [http://www.bauermedia.co.uk/]

Many magazines now have smartphone or iPad apps with some or all of the content available in the hard copy of the magazine. Most magazines now extend their brand with an online presence, for example on social networks Instagram, Twitter, Facebook. They may also extend into gigs, and other events. This link tells you about these events[http://radio.bauermediaadvertising.com/solutions/events]

By Shahena Islam

Magazine newsstand analysis!

Magazine newsstand analysis:

As you can notice this music magazine is laid out differently, this implies that it was set to be positioned specifically in this way for the targeted audience of this type of music magazine. The magazines are placed one after the other in a vertical position. This suggests that the audience will be drawn towards the masthead of the music magazine as well as the medium close up image on the front page of the magazine. The masthead is named as ‘Kerrang!’ it is bold and big which I assume will immediately catch the reader’s attention towards this piece of article, the masthead is slightly covered due to the medium close up of the image on the front page of the magazine, however, you can tell that the magazine is called ‘Kerrang!’. The medium close up is also used to interest the reader’s, the facial expression of the person on the front page is shocked and surprised, this could imply that the information within this specific music magazine has shocking and surprising information closely linked to the person on the front page of the magazine. The cover-lines on this magazine are fully showed only on the magazine which is placed at the front, these cover-lines attract the reader’s attention as the audience will know what to expect in that particular magazine, and so they are not disappointed. The corner of the music magazine ‘Kerrang!’ does use terminology for teasers to perhaps attract and interest the audience’s attention so that they are willing and eager to buy the music magazine.     

By Shahena Islam

Evaluation of college magazine!

Evaluation

What went well?

I have attained three comments for the creation of my college magazine of a front page and contents page. I have received both positive and feedback on how to improve on my college magazine, they have each made comments on my masthead, the colour scheme, the images and the overall layout of my magazine. I have received good and helpful comments about my front page of my college magazine which will help me to improve it. Person 1 commented that ‘the fonts used are good as there is a variety of different fonts, so it doesn't look plain or boring’; person 2 also stated that using different fonts makes the magazine ‘look energetic’.  Person 3 commented that ‘for your contents page, you have used the same fonts and the important textual details have a larger font, which is suitable for the readers’. All three comments included my use of different colours and how I consistently used the same colours which indicated that I had a colour scheme, and person 1 commented that the ‘colour scheme is eye-catching as there is more than one use of colour’. Person 3 also stated that the use of different colours attract attention from the targeted audience towards the college magazine. I have asked my audience what they think of the text layout, person 1 mentioned that ‘the text layout is varied throughout so it doesn't look boring’, person 2 pointed out that the ‘contents page is very clear as it is sectioned into two clear parts’ which makes it easier for the audience to read what it is saying. I then asked my audience what they think of the terminology used for the teasers, person 1 stated that ‘the teasers used are appealing to the target audience’, and person 2 commented that ‘they are suitable to the audience and appealing’; person 3 mentioned that the ‘terminology is good, as the use of repetition for the word “Gossip” is used to suggest there is lots of gossip that will be talked about.  Also, the buzz word “free” is used to create a vibe, as there is a give-away available. The final question I had asked my audience is that if my college magazine is suitable for the college students, person 2 pointed out that ‘it relates to the audience because it represents college life, and person 3 mentioned that the images relate to college life therefore, it will attract and relate to the target audience whom are college students.    

What do I need to improve on?

However, I did receive a few improvements from the commentators. Person 3 believed that ‘the front page should maintain just one font, unless your masthead has a totally different font style’. Person 3 also pointed out that I didn't have a specific text layout on the front page and suggested I should have one, however, this person also stated that this gave my college magazine ‘life’ and made it look realistic and interesting to look at. Person 2 commented that ‘the text could be layered out neater to enable easier understanding’ of the information stated on the college magazine.

Three key points for development when producing the main task- music magazine:

·         Next time I need to make sure I include a text layout in my front page so that it is clearer for my targeted audience to read and understand what is written on the front page.

·         Have a consistent colour scheme so that the magazine is arranged and organised.

·         Use appropriate terminology for teasers in the music magazine to attract more readers. 

By Shahena Islam

College Magazine!

Front page and contents page of a college magazine!

This is my college magazine, during the process of creating this I have learnt quite a bit about photoshop and Indesign. I've learnt how to crop and edit images using both photoshop and Indesign. Although at first I did struggle to use photoshop, however, by making notes and following the basic instructions I have quickly adapted to using the software and managed to successfully create a front page of a college magazine. Even though, we don't get marks for doing this task, we do however, lose 15 marks if we don't do this task at all.

Questionnaire-

Please could you answer these questions:

1. What do you think of the fonts used?

2. What do you think of the colour scheme?

3. What do you think of the text layout?

4. What do you think of the terminology for the teasers used?

5. Does it relate to the target audience?(15-18 year olds)

By Shahena Islam 

Ideal college magazine!

SKETCH OF AN IDEAL COLLEGE MAGAZINE!

I have completed a sketch of how I would imagine my front page and contents page to look like for the college magazine. I have used various of colours to attract my audience as my magazine will look arresting and bright, catching the reader's attention. I have decided to label the masthead 'LSC Weekly' due to the fact that I am studying at Leyton Sixth Form college.













I have also used rows and columns in my contents page to layout the information in an organised way so that it is easy for my readers to find the information they are looking for inside the college magazine. Whilst conducting this task I have learnt more about magazines and the features of a magazine. Having extra knowledge is very helpful when creating a magazine from scratch. 

By Shahena Islam

Photoshop Skills!

How to use Photoshop:

1. Open up Photoshop and click on file and select new, this will open up a rectangular box, then select preset and click on international paper, then select OK, this will then automatically create a new document for you so that you can use the Photoshop software.

2.  You can use the control button (Ctrl) to zoom in and zoom out onto your work. Ctrl along with the – sign to zoom out and Ctrl with the + sign zoom in.  Ctrl T (transformers button) you can move/edit the image you have, however, keep your finger on the shift key at all times when using this key.

3.  To set rulers on your document you need to select ‘view’ on top of the Photoshop software and click on ‘rulers’, this will then give you rulers and you can then align your lines on your paper.

4.  Layers- if one of your layer list is blue, then it means it is active and you are currently using that layer to edit your work. Important tip: make sure the texts have different layers, otherwise you will get confused and it will be difficult to use. You can also double click on the text layers to add a text colour or glow to your text box.

5.  Type tool- make sure your text is above the image otherwise your text will be placed behind the image layer- you can alter this through the layer list.

6.  Save as Photoshop, not as jpeg otherwise you cannot change or alter the work again, until you have are fully finished using Photoshop only then you can transport it into a jpeg file without having to alter or edit your work again.  

By Shahena Islam